A.P.C. and Brain Dead present their new Interaction, continuing the conversation that first brought the Parisian brand and the Los Angeles collective together. The exchange began with the friendship between founders Jean Touitou and Kyle Ng, rooted in a shared interest in music, culture, and clothes built for everyday life.
For this release, Kyle Ng gathered members of the Brain Dead community for a recording session inspired by the collection. The resulting sounds — captured in fragments throughout the campaign — mirror the same unhurried energy as the clothes. As Kyle puts it: "A.P.C. is all about clothes to live in day-to-day. The fades and wear represent the experiences you are having."
The collection stays true to the logic of their previous Interaction: Brain Dead cuts, baggier and more relaxed, made in A.P.C. fabrics. Denim remains the focus, with fits further refined and a new wash treatment introduced, giving the pieces a worn quality that reflects use rather than simulating it. Key pieces include a raw indigo denim jacket and jean set, both bearing the joint "Paris California" leather patch, and a striped Breton-inspired polo that puts the two brands' references in direct dialogue. Accessories extend the conversation further, with denim caps, a striped beanie, and co-branded mugs in mint green.
Available in-store and online on Friday, May 8th at 10am PDT.
