We are thrilled to announce our support of this year’s Blading Cupin collaboration with long time partners, THEM Skates. Founded by legendary inline skater and dear friend of Brain Dead, Jon Julio, THEM SKATES is as core as it gets. After winning the National Championship in 1996, Jon Julio has lived a life dedicated to the art of inline skating, with the Blading Cup representing the latest chapter in his devotion. The Blading Cup is the biggest inline and quad skating festival in the world. Skaters from 20+ countries come to compete for a prize pool of over $25,000 in disciplines like street course, mini ramp, high jump and limbo. The Blading Cup includes a trade show featuring the most prominent brands in the skating community of which we are honored to support in the form of our latest line of collaborative product. The event will run in the heart of Downtown Santa Ana from April 28th through May 1st.