Brain Dead Fall 22 Drop 1

(Mon, Sep 12, 22)

Our first fall drop is all about that itch. The feeling you get when you’re headed towards a big change despite everything already being peachy keen. Some could say the grass is always greener, we say you gotta pee on their lawn to find out. We married the luxury of comfortable construction with nods to the matrix of the future to create our Fall 22 Drop 1 and melt your mind. So open your third.. anything and throw on the softest of our t-shirts, sweatshirts, pullovers and sweatpants to push yourself into the great unknown. Keep your body relaxed while your heart, mind, soul and whatever deity you believe in (or have beef with) pushes you into a new day. What do we have to lose? We’re on a rock in space- and you’ve got a great view. AI will figure out the rest soon enough... I guess hopefully not before we do.  

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A Departure From the Future

We sent our most daring designers to capture the existential dread and optimism hovering over Los Angeles, also known as smog, to help shake out the designs for this fall's first Brain Dead release. Through the opaque we saw some answers. Anatomic and animal deities hoodies, ying-yang and wave socks, our “running without light” calisthenics t-shirt, computer eyes crewneck, permit everything long sleeve, and neo future sweatpants and more - shop to find out.

Our first fall capsule collection is available September 13th, 10AM PDT at wearebraindead.com, Brain Dead Studios Fairfax, Brain Dead Sunset, and select retailers worldwide.

Credits

Lookbook:
ASATO iiDA