Brain Dead & Reebok Present: Club C Revenge

(Mon, Aug 08, 22)

Once again we’re renewing our partnership with global superstar, Reebok, with an exclusive Club C capsule collection.

Through the wax and wane of trends, Reebok has consistently remained in front of the pack. Their innovation and fan focused approach has elevated a new iteration of the brand. Our collection with them reflects a similar idea, incorporating fan beloved classics while looking to the future. 

Both styles are in the silhouette of the Club C Revenge, a staple for Reebok that became popularized in the 80s on premier tennis courts. According to the Reebok Archive, the shoe was designed under the direction of Paul Brown in 1985 and was initially for “the club player who needs a durable performance tennis shoe.” Sneakerheads, athletes and everyone who could collectively pre-ordered thousands before the shoe even launched. Today, it remains one of Reebok’s most popular and revived models.

We've reworked the classic Club C to incorporate it into the Brain Dead ecosystem. Along with some playful reshaping, the shoes have a Hairy Suede upper with a speciality neon effect and Brain Dead fuzzy laces, creating a softness and imperfectness to the sleek design that makes them feel alive. Our design takes inspiration from nature, the great beyond, and anything else out there.


Both pairs of exclusive Reebok Club C collaboration will retail at $120 and be released on August 9th at 10am PDT at and Brain Dead Studios Fairfax. Our global launch of the Brain Dead Club C in Purple Abyss will be released at select retailers worldwide on August 12th.


Photography: @laviena.echev