We team up once again with Paris-based friends at A.P.C. to deliver a collaborative series of elevated basics celebrating craft as a creative mindset. In this capsule, denim—a signature in both brands’ design codes—plays a big role, and it’s referenced as the main canvas across the pieces of the collection.
Brain Dead’s Type00 Denim gets reinterpreted here and expanded to a Trucker Jacket, a Bell Hat, and a Tote Bag, all coming in Indigo wash. A Raglan Hoodie and a Short-sleeve Tee featuring Brain Dead’s Logo Head hacked by the A.P.C. stamp complete the release.
Shot in Paris, the video campaign celebrating the launch of the collection features Brain Dead’s founder Kyle Ng, and A.P.C.’s founder Jean Touitou.