Brain Dead x Attaquer Cycling

(Fri, Jul 18, 25)

We partnered with Attaquer, a cycling brand out of Sydney, on a new capsule that blends performance with our approach on design + detail. Designed for long rides, changing conditions, and everyday use—technical where it matters.

To mark the launch, we’re hosting rides and gatherings in LA and New York. A way to spend time together and let the collection live beyond the studio.

The Brain Dead x Attaquer capsule includes both technical and everyday pieces—some for the saddle, some for the sidewalk. Launching Tuesday, July 22 at 5PM PST on WEAREBRAINDEAD.COM & at Brain Dead stores.

LOS ANGELES - Saturday, July 19th

Launch Ride + Park-Up Party at Brain Dead Studios Fairfax

We start early. Meet at 8AM at Brain Dead Studios on Fairfax for a 17mi social ride led by Attaquer riders. We’ll then return around 12PM for coffee and hang out at Brain Dead Studios for the Launch Party: Food + drinks + Music.
Wednesday, July 23 — Ponies Park-Up Ride at Brain Dead Silverlake

Meet at 4PM at Maru Coffee (1936 Hillhurst Ave), ride out at 4:30PM, led by Cesar. A 21mi loop through the city, finishing at Brain Dead Silverlake around 5:30PM.
There’ll be pizza and beers in-store until 9PM.

NEW YORK - Saturday, July 26

Launch Ride + Pizza Park-Up at Brain Dead NY

We start at 8AM at the Brain Dead New York store for a 19mi social ride led by Attaquer riders. Roll for a bit, and return by 11AM. From there, we hang out with pizza and beers until 1PM. You already know the drill.