Brain Dead x Brooks Brothers

Brain Dead teams up with legendary American sportswear manufacturer Brooks Brothers on a special capsule, breathing fresh life into classic styles. Akin to Brain Dead’s collaboration with Oakley, which originated the laboratory Oakley Factory Team, Brain Dead once again takes the iconic Americana brand and flips it beyond the traditional menswear landscape.

BROOKS BROTHERS CALIFORNIA is our take on the idea that this historical brand was not just about suits and shirts, but about the American dream of innovation and creativity. BROOKS BROTHERS CALIFORNIA  is not just a repro of Ivy Style, but an attempt to break tradition, adding personal identity to the classic American style. 

In wearing the pieces, one should feel like the collection is an evolution in American menswear and that these classic staples are not just a uniform, but a way to represent the quality of tradition, mixed with the freedom of experimentation. We took inspiration from artists and creatives who were avid Brooks Brothers Fans, like Andy Warhol, for example. Each Season BROOKS BROTHERS CALIFORNIA will explore traditional menswear and recontextualize it in a directional narrative that will inspire individuality.