Brain Dead Eyewear SS24 (Drop 2)

(Mon, Mar 18, 24)

For Spring/Summer 2024, Brain Dead Eyewear comes back with two legendary classics: the Elia and the Newman. Under the claim “Post Modern Primitive Eye Protection,” these glasses merge iconic shapes with a contemporary spin in colors and textures.

An instant classic since its release, the Elia channels a 1970s California energy, filtered through new colorways ranging from Green Glitter, to Matte Black, and Tortoise Smoke. The Newman, as well, brings a 1980s energy to the table, reinterpreted in a contemporary palette, coming in Black, Green, and Tortoise Smoke.

Instant classics for the eyes of the future. Brain Dead Eyewear SS24 (Drop 2) will be available on March 19th at 10 AM PT on, all Brain Dead locations and selected stockists.



Photography: @asatoiida
Models: @w3tter &