Drop 3 of Cyber Primitivism, Brain Dead’s Fall/Winter 2026 collection, is headed to newsletter subscribers’ inboxes for early access on Fri, Nov 13. The full release follows online, in Brain Dead stores, and at Brain Dead retailers worldwide on Fri, Nov 20.
This drop continues our Brooks Brothers California project, with a campaign shot at the Fish House in Berkeley, CA, and modeled by its architect, Eugene Tssui, alongside two of his grandchildren. Inspired by the tardigrade, the world’s most indestructible creature, the home reflects Tssui’s lifelong efforts toward environmental harmony and reconnecting humanity with nature. The collection does the same with Brooks Brothers staples, keeping the classics and bending the details: “conventionally unconventional,” as Tssui puts it. Eight button-ups range from classic white oxford to Japanese puckered stripes, fluffy fringe jacquard, and mixed-stripe patchwork. Matching trouser and skirt sets come in mustard houndstooth check and navy plaid, alongside slouchy wool climber pants and a merino wool half-zip inspired by vintage cycling jerseys. Modeled by Tssui himself and two of his grandchildren.
Plus, striped brushed alpaca sweaters, a polka dot alpaca beanie inspired by old-school paintball caps, and reverse French terry hoodies with button half plackets.
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