Our signature denim is cut and sewn in California from Japanese sourced raw denim, capturing the aesthetics of folk Americana. A new icon for the global generation, our Brain Dead FW24 signature denim will be available Tuesday, September 24th at 10AM PT through wearebraindead.com, Brain Dead Studios, and Brain Dead Fabrications.
Fresh Denim for FW24: Type 01, Type 02 & Trucker Jacket
(Mon, Sep 23, 24)
A "Canadian tuxedo" (also known as "double denim") is a colloquial term for wearing a jean shirt or denim jacket with jeans. The term reportedly originated in 1951 after Bing Crosby was refused entry to a Vancouver hotel due to his denim top and bottom pairing.
For Fall/Winter 24, we bring you three new selvedge denim silhouettes - the tapered-leg Type 01, the wide-leg carpenter style Type 02, and a cropped fit Trucker Jacket. This denim drop features an indigo colorway for the authentic Canadian tuxedo look, or solid black for a more refined take. Both in the spirit of Bing, of course.
For Fall/Winter 24, we bring you three new selvedge denim silhouettes - the tapered-leg Type 01, the wide-leg carpenter style Type 02, and a cropped fit Trucker Jacket. This denim drop features an indigo colorway for the authentic Canadian tuxedo look, or solid black for a more refined take. Both in the spirit of Bing, of course.
Credits
Photography: @laviena.echev
Models: @u.f.o & @steveree
