New Sugi and Elia Colorways Now Online

(Mon, Apr 25, 22)

For our friends in the Northern Hemisphere, spring is in full swing… but no matter where you call home we ask you this: is there ever a bad time for a new pair of shades? This week we bring you a brand new silhouette in the Sugi as well as new colorways of our fan favorite Elia’s (named after Brain Dead’s beloved Italian helmsman Elia, himself). Our design team is particularly thrilled to be introducing the Sugi in five colors. While new to our eyewear line-up, we believe this silhouette will satiate the curved desires of all those who prefer a frame of cylindrical nature. While the Sugi may be round, the Elia is anything but. Our signature thick acetate square framed lens, we are thrilled to bring you updated colors in Forest Yellow, Havana Blue, Deep Sea Grey and Black Green. 

All new colors of the Sugi and Elia are now available via Brain Dead Studios as well as Protect your eyes, you only get two!

Is there ever a bad time for a new pair of shades?