Brain Dead SS23 Eyewear: Newman

(Mon, May 01, 23)

Introducing Brain Dead's SS23 Eyewear Collection in our beloved frame Newman - Postmodern protection for the primitive eye.


The Newman is a fan-favorite, offering a subversive spin on the classic square with rounded edges that effortlessly shape the face. Now available in four new pigments: Petri Tortoise, Cosmic Fog, Black, and Yellow. Each style is equipped with contrasting optical-quality nylon lenses with 100% UV protection to add the perfect tint to your day.


Calibrated for sunshine and well wear, every frame is hand crafted with cellulose acetate, a divine compressed tincture of cotton and wood that is eco-friendly, sustainably sourced, and biodegradable. To top it off, the stainless steel cores and zinc-free barrel hinges guarantee a durable yet flexible fit, built to last.


Our SS23 Newman Post Modern Primitive Eye Collection is available for purchase on Tuesday, May 2nd @ 10AM PT via, and at Brain Dead Fabrications, Brain Dead Studios, Dover Street Market, and select retailers worldwide.


Stare beyond the sun and into the shades.


Photography @laviena.echev