Brain Dead SS23 Eyewear: Newman

(Mon, May 01, 23)

Introducing Brain Dead's SS23 Eyewear Collection in our beloved frame Newman - Postmodern protection for the primitive eye.

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The Newman is a fan-favorite, offering a subversive spin on the classic square with rounded edges that effortlessly shape the face. Now available in four new pigments: Petri Tortoise, Cosmic Fog, Black, and Yellow. Each style is equipped with contrasting optical-quality nylon lenses with 100% UV protection to add the perfect tint to your day.

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Calibrated for sunshine and well wear, every frame is hand crafted with cellulose acetate, a divine compressed tincture of cotton and wood that is eco-friendly, sustainably sourced, and biodegradable. To top it off, the stainless steel cores and zinc-free barrel hinges guarantee a durable yet flexible fit, built to last.

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Our SS23 Newman Post Modern Primitive Eye Collection is available for purchase on Tuesday, May 2nd @ 10AM PT via wearebraindead.com, and at Brain Dead Fabrications, Brain Dead Studios, Dover Street Market, and select retailers worldwide.

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Stare beyond the sun and into the shades.

Credits

Photography @laviena.echev