Denim has been used in the United States since the mid-19th century, gaining popularity in 1873 when Jacob W. Davis, a tailor from Nevada, manufactured the first pair of rivet-reinforced denim pants. Since then, it is no secret that denim has become a defining mark of the prototypical all-American look.
With history in mind, but with the future in our hearts, Brain Dead re-thinks the legacy of denim, designed and adapted for today’s and tomorrow’s generations.
Our Type 00 signature denim is designed in California, and captures the aesthetics of folk Americana with a twist of West Coast influences. A new icon for the global generation. Coming in Indigo and Black, the Brain Dead signature Type 00 denim will be available on Tuesday, February 13th at 10AM PT on wearebraindead.com and in store at Brain Dead Studios and Brain Dead Fabrications.
