Brain Dead x Reebok Zig Kinetica II:
“Roger Jones must save the city from it’s various evils. With the help from a ship called My Friend, he is given a great power to do so.” Brain Dead and Reebok are delighted to announce our 3rd collaboration with the release of the Zig Kinetica II. This technology-packed silhouette has provided us the largest canvas with which to channel our creativity without sacrificing any performance attributes. Featuring Reebok’s proprietary Floatride Fuel cushioning wrapped in a Zig Energy Shell, the Zig Kinetica II’s return energy to the user with each stride they take. These shoes are heavily inspired by Japanese Kaiju Vinyl Toys. This is evident from the speckled, wavy overlays and the midsole gradient. This campaign follows the story of ‘Zig Man’, a Kaiju style superhero who fights to both save his city from monsters as well as himself from the mundanity of his existence. Whether you’re taking on outside invaders in an effort to save humanity or fighting the urge to eat that 3rd slice of pizza, these shoes are ready for whatever your next battle has in store.