EVENT ACTIVATIONS
Brain Slam + Adidas
Brody King Wrestling Event
Brain Dead partnered with Adidas to bring Brain Slam to life – a full-scale underground wrestling spectacle merging sport, fashion, and chaos.
Hosted at PS Studios, the event featured live matches produced in collaboration with Adidas, custom ring design and uniforms, exclusive Brain Dead x Adidas merch, and a packed house of fans, athletes, and creatives. The night blurred the lines between athletic competition and performance art, embodying both brands’ shared ethos of rebellion, community, and creative subculture.
Brain Dead + Spotify
Plant Growth Through Extreme Noise
Brain Dead and Spotify collided worlds to host a “hardcore gardening”: live hardcore shows set against a backdrop of botanical curiosity. With the claim that high-decibel noise can accelerate plant growth, the Houston & LA activations bent the natural and the chaotic into one energetic moment. The event featured performances by hardcore acts GEL and SPY, immersive installations, and a custom playlist engineered to push both stems and speakers. Attendees left with limited-edition drops - planters, merch, seeds - where the intersection of grit, science, and culture sprouted into something unforgettable.
Brain Dead + Mtn Dew
Psycho Disc Jam
Brain Dead teamed up with Mountain Dew to transform Pico Rivera Golf Course into Psycho Disc Jam – an all-day disc golf tournament and cultural takeover celebrating sport, music, and creative community. The event featured a custom-designed course, branded installations, live DJs, local vendors, and one-of-a-kind art direction that reimagined traditional golf culture through a Brain Dead lens. From course design to fabrication, staffing, and on-site production, Brain Dead’s in-house team managed the full experience, creating an environment where competition met chaos, and community thrived.
Brain Dead + SEGA
25 Years of Jet Set Radio
To celebrate SEGA’s iconic Jet Set Radio, Brain Dead transformed its Fairfax theatre into a week-long cultural takeover. The activation fused gaming, art, and street culture - featuring a custom SEGA gallery wall, live DJs, and nightly film screenings at Brain Dead Studios. Fans experienced exclusive merch drops, themed installations, and immersive nods to Tokyo-to’s underground energy. The event drew packed crowds each night, capturing the nostalgic chaos and creative spirit that define both SEGA and Brain Dead.
Brain Dead + adidas
Brain Dead Racquet Club
Brain Dead partnered with adidas to reimagine local tennis culture through a residency program that merged sport, style, and community. The activation transformed a Highland Park store into an immersive Brain Dead experience - complete with custom court, graphics, and daily sessions led by local players. The residency hosted open play, clinics, and tournaments, connecting a new generation to the game while celebrating individuality, movement, and creative expression both on and off the court.
Brain Dead + adidas
Fall/Winter 25 Campaign
Brain Dead partnered with adidas to reimagine arcade culture through an experiential installation that blended nostalgia, sport, and community energy. The space was transformed into an immersive environment anchored by a custom rhythm game featuring exclusive tracks and artwork, surrounded by a mix of classic arcade machines that invited exploration and friendly competition. More than 500 guests came through, connecting with each other, engaging with the games, and rediscovering the joy of arcade play through a Brain Dead lens.
Let Us Host Your Event
Brain Dead’s dedicated events team handles every stage of production – from concept and creative design to fabrication, permitting, and on-site execution. Operating as a full-service studio, we bring our brand stories to life through immersive environments, cultural programming, and seamless logistics. Whether activating a global brand partnership or building a grassroots community event, Brain Dead’s in-house team manages the entire process end-to-end – ensuring creative integrity, operational excellence, and an experience that feels distinctly Brain Dead.