Written, directed, and produced by Joel and Ethan Coen, The Big Lebowski received its world premiere at the Sundance Film Festival in 1998, and has since then acquired a cult status. To celebrate the iconic film, Brain Dead is partnering with Focus Features to release a special apparel collection consisting of three t-shirts.
The film became an obsession for many: hordes of fans crowd movie theaters for celebratory screening while dressing as cosplays of the main character Jeffrey "The Dude" Lebowski; a religion—called Dudeism—devoted largely to spreading the philosophy and lifestyle of the film's main character, was founded in 2005; endless books and articles have been published about the movie, and annual festivals dedicated to it are held in multiple cities and countries.
The Big Lebowski x Brain Dead capsule will be available May 24th at 10AM PT on wearebraindead.com and is coming soon to Brain Dead Studios.
