Brain Dead Type 00 Denim + NexusVII & Gimme5 Collab

(Fri, Jan 12, 24)

Denim has been used in the United States since the mid-19th century, gaining popularity in 1873 when Jacob W. Davis, a tailor from Nevada, manufactured the first pair of rivet-reinforced denim pants. Since then, it is no secret that denim has become a defining mark of the prototypical all-American look.

With history in mind, but with the future in our hearts, Brain Dead re-thinks the legacy of denim, designed and adapted for today’s and tomorrow’s generations.

Putting our signature funky spin on this American icon, we bridge its inherently folk aesthetics with West Coast design and inspiration. Coming in Black and Hickory striped fabric, the Brain Dead signature Type 00 denim will be available on January 16th at 10AM PT on WEAREBRAINDEAD.COM, all Brain Dead locations and selected stockists.

Black Type 00 denim paired with:
Organic Striped T-Shirt - Black
Studded Harako Standard Belt - Cow
BD Stringy Socks - White
Energy Absorber Zoccolo - Black

Hickory Stripe Type 00 denim paired with:
Uni Logo Head Knit Sweater - Olive
Energy Absorber Debossed Zoccolo - Grey

Speaking of icons, we jumped on a legendary link-up with Shibuya-based store NexusVII and London-based cultural pioneers GIMME5, to release a two-piece capsule featuring a Denim Tote, and a Varsity Jacket with embroidered graphic elements. The collaboration will be available on January 16th at 10AM PT on WEAREBRAINDEAD.COM and all Brain Dead locations.


Type 00 Denim Campaign
Model: @fayewebster
Photography: @laviena.echev
Set Design Assistant: @visualadhesive