POV: it’s October 2023, you are browsing your Instagram feed, and an image of a lookbook shot in a city you assume is Tokyo pops up. The image shows some Swirls Twill Pants from the new Brain Dead Mainline Winter 23 Collection. As you stare at the green spirals from your phone, you fall into a deep state of hypnosis and you can feel your subconscious speaking from within.
You head over to wearebraindead.com where you wander around trippy knitwear with bubbly patterns like our Bubble Knit Cardigan, mesh textures coming in lysergic colorways, a Cyber Bunny Sweater that scares you at first but you grow to love it as your spiritual guide through this journey.
You are literally high on clothes. Your head spins while T-shirts, Chore Coats, Work Jackets, Dresses, Hoodies, and Pants materialize in all their glow and glory in front of your spiraling eyes.
Yes, we do that to people.